A woman has revealed her supermarket hack that can cut food shop bills in half.
TikTok user Maneet Kaur has gone viral after lifting the lid on her genius trick about supplier codes on food packaging.
The 28-year-old showed how many people waste cash opting for the more expensive options despite items coming from the same batch.
Having the same supplier codes means products were supplied by the same company but can be priced differently.
The idea came to her after she watched a video on how medication is marketed.
She decided to look into the same thing in the food industry and was shocked by what she found.
In a clip, the process technologist compares a 500g packet of penne pasta from Tesco, which costs 53p, with a 29p packet by Hearty Food Co – also owned by Tesco – and shows how these appear to have identical supplier codes.
Maneet suggests this means the products are from the same place and that shoppers are spending 24p more – nearly double – for the packaging alone.
“I work in the food industry so know that whatever product we make will have a supplier code on it for traceability,” she told Jam Press.
“I went into a supermarket and looked at staple foods like beans, pasta and bread and looked at the codes. It didn’t surprise me but essentially it’s all about how these brands market it to the consumer.
“The only thing I can do is make people more aware that buying branded is not always the best option and we need to be more conscious about the tricks supermarkets use.”
But this isn’t her only top tip, she also has another one for shoppers to keep in mind.
According to Maneet, branded food “will most likely” be placed at eye-level on shelves, while the cheaper, unbranded items will “be either on the top or bottom shelves”.
So don’t forget to check all the shelves before picking your food, so you don’t end up spending more money unnecessarily.
If you’re curious to start checking your food for supplier and batch codes, Tesco have previously shared a tweet explaining where to find them.
They said: “The supplier code (SC) should be found at the back of the packaging, at the end of our address.”
They added that the batch code is “the little code below the food standards stamp”.
Published at Sat, 02 Jan 2021 13:44:47 +0000