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‘Spring Shop-Along’: Walmart to host TikTok shopping event, featuring beauty products – USA TODAY
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TikTok might be your solution if you’re running low on beauty products.
Walmart will host a live shopping event via TikTok on Thursday where users will be able to shop live for skincare products, makeup, hair products and other items sold by the retail giant. The “Spring Shop-Along: Beauty Edition” will began at 9 p.m. ET.
The one-hour event will include popular TikTok creators advertising their favorite Walmart beauty products through their skincare, makeup and hair tips and tutorials. One of the TikTok creators includes Gabby Morrison, @GabbyMorr, who has more than 3.5 million followers on TikTok.
During the “Spring Shop-Along,” viewers will be able to tap on the product pin and add items to their carts. Users can check out during or after the event.
TikTok shoppers can buy from a variety of national, private and Black-owned beauty brands such as NYX, Maybelline, The Lip Bar, Bliss, Kim Kimble and Marc Jacobs fragrances.
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“We will continue to bring more shopping experiences to TikTok in the coming months by partnering with creators to highlight different products via different formats,” said William White, Walmart U.S.’s Chief Marketing Officer, in a statement. “We are excited to test, learn and iterate on what’s best for users as we innovate and chart new territory in social commerce.”
In December, Walmart partnered with TikTok for its first-ever shoppable livestream event. The retail giant grew their TikTok audience by 25% with that event.
Follow Coral Murphy on Twitter @CoralMerfi
Published at Tue, 09 Mar 2021 17:37:50 +0000
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