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Longaberger announces new platform for live video shopping – The Newark Advocate

Longaberger announces new platform for live video shopping – The Newark Advocate

Kent Mallett
 
| Newark Advocate

NEW YORK — Longaberger announced the launch of Longaberger LIVE, a new live streaming platform providing viewers access to exclusive home décor and lifestyle products while interacting with hosts helping them shop.

Longaberger LIVE aims to enhance customers’ experience by integrating live video shopping through a number of widely-known hosts.

More: Longaberger basket building won’t become hotel, on market for $6.5 million

The first-ever Longaberger LIVE event will kick off with Rachel Longaberger at 8 p.m. Monday, available online through Longaberger.com and continuing on a monthly basis.

Viewers will have access to one-night-only offers as well as a chance to win a $500 Longaberger gift card during the 30-minute premiere event.

The Longaberger event series partners with Bambuser, the interactive live video shopping provider, to use proprietary live streaming technology throughout the show.

Longaberger LIVE will roll out to the company’s thousands of home and life stylists for use in the coming months. The company’s purchases are all online instead of through home shows and sales are made through home and life stylists instead of consultants.

Robert D’Loren, chairman and chief executive officer of Xcel Brands, said he expects the live stream shows will improve monthly sales by 25% to 33%.

Xcel Brands, a media and consumer products company engaged in direct-to-consumer sales, acquired The Longaberger Company in 2019 and launched a new digital social-selling business model, offering new décor products.

To join the first Longaberger LIVE, visit longaberger.com. To join the Longaberger family as a home and life stylist, visit longaberger.com/join.

Longaberger has about 100 employees and 4,500 stylists.

In 2019, it seemed the manufacture and sale of Longaberger baskets had ended, with the company’s suspension of operations in May 2018, and a bankruptcy court’s decision in October, allowing for liquidation of company assets.

But in November 2019, Jim Lepi, co-founder and CEO of Dresden & Company, and D’Loren, of Xcel Brands, announced an agreement between the companies to enter into a license for the manufacturing of Longaberger handcrafted baskets.

More: Longaberger baskets selling again, with daughters Tami, Rachel involved

Lepi began planning to continue the basket legacy shortly after Longaberger operations ceased in 2018. Dresden & Company began operations in July 2019 with about 20 former Longaberger employees weaving handcrafted baskets in Dresden, where Longaberger founder Dave Longaberger started his business with five weavers in 1973.

Published at Sat, 06 Feb 2021 11:15:00 +0000

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