Hobby Lobby Announced It’s Done Offering 40 Percent off Coupons — but Why?

Again, the explanation put up on social media doesn’t really make sense to a lot of the store’s devoted customers, so can there be another reason as to why the chain’s decided to stop offering such a steep discount it has traditionally given to its shoppers? If it’s a marketing strategy intended to “upset” customers — like Coca Cola did with changing its formula then reverting to Coca Cola classic — that could be one reason.

Or perhaps it’s like when IHOP, the International House of Pancakes decided to change its name to IHOB, the International House of Burgers, to try and get more customers in its doors during dinner time so people could enjoy some of their more savory post-morning offerings? It’s causing a bit of a kerfuffle, so “bringing it back” might make people think that their voices are heard and will ultimately draw more eyes on Hobby Lobby.

But it could be for another reason entirely.

It’s no secret that retail outlets suffered tremendously during the pandemic. One would think that being stuck indoors all day only made more people want to take up new hobbies and occupy themselves with arts and crafts — the same kinds of delightful arts and crafts that Hobby Lobby sells.

However, there was some pushback at Hobby Lobby’s CEO for staying open during the pandemic and encouraging staff to “tighten their belts.”

So perhaps it’s an economic decision more than anything else.